In my previous articles, I've explored the importance of being a fan in the art community and proactive strategies for social media growth. Today, I want to talk about another crucial aspect: how to capture your market moment: the power of documenting your vendor experience.
At the Hemet Autism Acceptance and Resource Fair, I brought my camera gear to capture moments not only of my booth but also of fellow vendors. Liz and Rebecca of elicraftsndesignsco and float_on_from_misery got the spotlight. Let's see what happens when vendors capture their moment.
Liz, from elicraftsndesignsco, graciously posed for a photo at her booth. She is affiliated with her cup manufacturer, Hogg. Liz shared the photo on Saturday during the event, and within four days, it garnered 82 likes and 4 comments. It was exciting to see Hogg share the post on their Instagram story, acknowledging their affiliate partner.
Compared to her previous nine Instagram posts, which received an average of 16 likes and 1 comment per post, this is a significant and immediate change in follower engagement. It proves that showcasing the face behind the business is essential. Customers prefer familiarity, and showing yourself can make you stand out in a sea of merchandise.
I've learned that the "Rule of 7" applies here too - customers need to see you several times before committing. So, post your face often, especially when other vendors don't. The more I've shown up online, the more customers recognize and trust me.
But it's not just about selfies. Circle K's Polar Pop mascot made an appearance, and I got a photo with him. It was shared on Instagram by Circle K, showing that engagement with sponsors and events on social media is valuable.
Don't forget to bring a tripod to ensure steady shots. It's a small investment that will pay off in the long run. I used footage from this event to make this promotional video for upcoming markets. Treat your booth like a mini photoshoot; it's proof of your hard work and a resource for future marketing.
Being a vendor isn't just about selling; it's about building a community. When Rebecca of float_on_from_misery painted live at her booth, it drew customers interested in custom artwork, proving that showing your process attracts business.
I've seen firsthand the support among vendors. Rooting for each other has made my journey as a vendor fulfilling. So, capture those moments, tag your fellow vendors, and remember to "Show Your Work."
Capture your market moment and watch your presence soar! Remember, documenting your vendor experience not only showcases your business but also builds trust with your audience. Follow us on Instagram and TikTok @emmyteddydesigns for more insights and tips. Don't forget to explore our other articles covering all things art, business, and markets.
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